The MLM business basics

The basics of building successfully in your network marketing opportunity are fairly simple. With the premise in mind that when the word "talking" is referred to it references "presenting" your MLM business to others. Not to be confused with making friends on social networking sites or a casual mention to your family and friends.

Number 1 - You need to be talking to people. You cannot confuse the activity of clicking on traffic exchanges, writing blogs, tweeting, making friends, personal development, organizing your desk with the Number 1 thing you need to be doing - talking to people.

Number 2 - You need to be talking to enough people. Calculate the number of downline you need in each of your "legs" to maximize your pay plan. Using your conversion rate (how many prospects do you need to talk to for each sign up) you can then determine how many people you need to present your business opportunity to each day, week or month.

Number 3 - You need to be talking to the right people. Business building activities do not include telling your 97 year old uncle who's deaf and blind that you have a wonderful network marketing opportunity that will give him the financial security he's always dreamed of.

Number 4 - You need to be talking right to people. Unless you want to live and breath the "sales" approach, learning how to talk to people is crucial. The speed, the tone, the actual verbage needs to be conversationalized and adjusted somewhat to who you are talking to. If you are normally a fast talker you may need to slow down. The "script" you use should be well thought out and presented easily in a conversational manner.

Number 5 - Talking too much to people. Human nature is such that network marketers have a tendency to tell someone everything they know. One young network marketer put it this way "I may not know much but I tell everything I know". Exactly the opposite of what he should be doing. Your network marketing company should have tools. Tools that explain the opportunity, the products, the compensation plan. Maybe there are webinars or recorded calls to send your prospects to. Use every one of those tools when they are appropriate. You are not or should not be the "guru" of your network marketing company. What you want is anyone to be able to duplicate what you are doing. Using tools trains, by example, that even the "newbies" can be successful immediately.

Network marketing is a business and should be treated in the same manner as if you have invested one or two million into a brick and mortar style of operation. A start up fee of $500 or less shouldnt' create the illusion that you can "play" at MLM. It is business. Pure and simple.

To your success,
Joyce Penner
Professional Network Marketer